Through contrarian thinking and patient capital deployment, John Bragg built two multi-billion-dollar businesses from a remote village. John Bragg is the entrepreneur behind Oxford Frozen Foods, which processes over 50% of the world's wild blueberries, and Eastlink Communications, the largest private telecommunications company in North America. This epside isn't about startup hacks but the timeless principles behind building multi-generational businesses that operate through good and bad times. Shane and John discuss how he transformed a commodity agriculture business into a global leader and launched an unlikely telecommunications empire. This episode offers a rare glimpse into the strategic mind of one of North America's most private (and successful) business leaders. Newsletter The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/ Upgrade If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed. Follow Me: Instagram: https://www.instagram.com/farnamstreet Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/ Sponsors: Overlap: https://www.joinoverlap.com/