On this episode we have Pete Callaghan, co-founder of email marketing platform Promoly. After finding initial success in the Dubstep genre with his label Tongue Flap Records, Pete was dismayed by the state of music promotion and marketing options available to artists and labels. Together with Mike Ramirez and Kaine Shutler, Pete founded Promoly, a digital platform where you can manage your promo campaigns and get detailed insights on your audience's engagement. Pete discusses with our host Nick Sadler about his beginnings in the music industry, the birth and development of Promoly, and ways artists and label managers can effectively create mailing lists, build relationships with tastemakers and promote their music to a wider audience.