In the latest episode of The Lending Link, Rich chats with Jason Appel, Executive Vice-President & Chief Risk Officer at goeasy. In this episode, Rich and Jason discuss goeasy's mission to provide everyday Canadians with access to credit and a path to financial improvement. Jason shares goeasy's approach to credit risk management, including their strategies for reducing net charge-off rates while maintaining high growth. They also explore the challenges and opportunities within the Canadian lending market, the impact of data proliferation, and the evolving regulatory environment. Jason recounts goeasy's growth journey, from its beginnings in lease-to-own services to becoming a leading non-prime consumer lender in Canada. He provides valuable insights into responsible lending practices, the importance of customer education, and the significance of aligning with strong partner relationships. This episode is packed with real-world experiences and actionable advice from a leader in credit risk management. Perfect for anyone interested in understanding the nuances of non-prime lending and the broader financial services sector. Tune in and gain expert insights from Jason Appel!