In this episode, I interview Max Hertan, founder of Megaphone Marketing and Co-Founder of Silvi. Max shares how he built a brand in the competitive wellness market, how to use differentiation to beat your competition and how the best time to start is when you feel you aren't ready. He also shares the top strategies and principles he learned from creating a bunch of DTC brands that never took off, and how you can avoid the same mistakes. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass