Episodes
In this episode, I interview the founder of CopySmiths.com Katrina McKinnon on how to use content marketing to skyrocket sales and how to build a content writing team to flood your store with high-converting organic traffic. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube
Published 10/29/22
Published 10/29/22
In this episode, I interview CEO of Megaphone Marketing, Lauren Oakes. Lauren shares 5 top tips any e-commerce brand can use to grow faster, with more profit and less stress, and flood your Shopify store with sales. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube
Published 05/27/22
In this episode, I interview the CMO of Megaphone Marketing, Josh Gowing. Josh shares the insider trade-secrets and tips any e-commerce brand can use to increase their sales, ROAS and get better results, no matter what product you sell. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube
Published 05/26/22
In today's episode I interview Jason Williamson, an email and SMS marketing expert who has generated over $80,000,000 in additional revenue for the brands he's worked with.  We talked about the power of SMS marketing, the step-by-step method to get started today and how SMS marketing is the biggest growth opportunity for Shopify brands in 2022. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube
Published 04/01/22
In this episode, I share with you 4 ways how you can create an irresistible offer for your brand. When it comes to getting more sales business owners usually turn to different advertising platforms, using better creatives or improving the product... But they don't really focus on how to actually make their offer irresistible. By creating an irresistible offer you're making it a no brainer for your clients to purchase from you - resulting in more sales for your brand. Enjoy! Let me know what...
Published 09/19/21
In this episode, I share 3 tips on how to build your ecommerce brand more memorable in 2021. If you want to separate from other ecommerce brands in the space you need to go above and beyond to make your brand more memorable. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass
Published 09/18/21
In this episode of The Lift Off Show I interview Chase Clymer, co founder of the Eye Agency - agency that helps e-commerce brands increase their sales and scale to 7 and 8 figures We discuss the difference between scaling from 0 to 1 million a year and from 1 million to 10+ millions and further, best marketing strategies for ecommerce, improving user experience and much more. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my...
Published 09/16/21
In this episode, I share with you 3 reasons why you need better SEO for your shopify ecommerce brand. I go over how good SEO can be valuable for ecommerce brand, how it differs from paid traffic and other benefits of having very strong SEO strategy in place. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass
Published 09/15/21
In today's episode I interview Reza Qorbanie - 7-figure ecommerce entrepreneur who shares his best tactics and strategies he use to create successful ecommerce brands in different niches. We talked about his story, how he got started with ecommerce, common mistakes people make that cause them to fail with ecommerce and best ecom niches in 2021. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass:...
Published 09/14/21
In this episode, I talk about ecommerce brand identity and how to actually make your brand identity memorable. There's something in well branded stores that builds trust and make you stand out from other ecommerce stores. If you have your own ecommerce brand or planning to start one - you need to listen to this episode. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass:...
Published 09/13/21
In this episode, I talk about the importance of trying TikTok for your ecommerce brand. TikTok is the fastest growing social media network ever and in today's episode I share with you how you can take advantage of that and use TikTok to generate more sales and scale your ecommerce brand quickly. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass
Published 09/12/21
In this episode, I share the top 7 ecommerce mistakes you may be making that are secretly hurting your sales, and shattering your profit margins. I'll reveal the common pattern between successful brand builders and those who aren't able to scale past the $10K-$15K in revenue per month mark. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 
Published 09/10/21
In this episode, I reveal 5 ways to build a community around your ecommerce brand, and turn your customers into raving fans. I'll share how to incentivise your customers to leave reviews, submit UGC and engage with your content, and how to use surveys to improve your marketing angles, website conversion rate and increase your sales.  Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass:...
Published 09/09/21
In this episode, I reveal 5 simple changes you can make to your Shopify store to dramatically improve your conversion rate and increase your sales (without being a web developer, or having any coding knowledge).  Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 
Published 09/09/21
Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 
Published 09/07/21
In this episode, I'll reveal the single-biggest mindset shift you can make that will allow you to grow your ecommerce brand 10-100X faster. I'll share how investing in yourself is the greatest investment you can make as an early-stage ecommerce brand owner.  Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 
Published 09/06/21
Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 
Published 09/05/21
In this episode, I reveal 12 basic ecommerce marketing strategies you should be using as a brand owner in 2021. I'll reveal how you can leverage social media platforms to dramatically increase your sales, improve your AOV, increase your customer repeat purchase rate and make your customers feel like you own the internet with simple, low-budget retargeting campaigns.  Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video...
Published 09/04/21
In this episode, I reveal 7 ways to dominate Instagram as an ecommerce brand in 2021, and how you can increase your daily sales, and build a cult-like following for your brand just by using Instagram. I'll also talk about how to leverage your Instagram audience to predictably hit your monthly sales goals without the stress of inconsistent sales, and how to use my 4H Content Method to create engaging, high-value content every single day. Enjoy! Let me know what you thought. Check out the video...
Published 09/03/21
In this episode, I share 12 ecommerce trends to look out for in 2022, and how they will change the world of ecommerce. I'll reveal how you can stay ahead and get an unfair advantage, while your competitors crumble. You'll learn new ways to approach brand building, sustainability, advertising, organic content strategy and much more.  Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free video ad masterclass:...
Published 09/02/21
In this episode, I reveal 4 principles you can adopt today to start growing faster, and generating more sales. I'll uncover the simple way to completely dominate your market and build a powerhouse brand - fast. Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 
Published 09/02/21
In this episode, I interview Kathleen Booth, the VP of Marketing at Clean.io. Kathleen and the team help eCom businesses optimize their revenue and buyer experience by taking back control over third party code on their websites. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass
Published 08/31/21
In this episode, I'll reveal how to use the A.I.D.A. formula to 3-5X your sales, profits and create high-converting video ads fast. I'll also show you how to understand the numbers inside Facebook ads manager and better split-test video ad creative to maximise sales. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 
Published 08/31/21
In this episode, I reveal how getting more customer reviews will also increase your store conversion rate, ad campaign ROAS and ultimately your daily sales. I'll expose how to get more high-quality customer reviews and also how to leverage them to increase your ROAS on Facebook. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass
Published 08/29/21