In this episode, I reveal 11 top pricing methods you can use to increase your sales, bring in more customers and increase your profit margins. I'll reveal my favourite product pricing method, and how you can use it to build a powerhouse brand that people will line-up to buy from.  Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 

 Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 

 In this episode, I reveal 3 mistakes you absolutely must avoid when building your first ecommerce store in 2021. I'll show you how having the wrong mentality, not identifying and fixing problems quickly enough and copying other small ecommerce stores is killing your chances at success, and what you can do to guarantee success and build a powerhouse brand you are proud of. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my...

 In this episode, I'll reveal the expenses associated with creating a dropshipping store in 2021, and how inexpensive it actually is. I'll also reveal how you need to be spending most of your time and money in the early days on finding a valuable product that actually solves a problem, and creating marketing content that speaks to your ideal customer's pain points.  Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free...

 In this episode, I'll reveal 7 secrets that most ecommerce gurus won't tell you about building a profitable ecommerce business in 2021. I'll expose the traits of successful dropshippers, and what makes some ecommerce entrepreneurs succeed again and again while others can't get a single sale with their Shopify store.  Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free video ad masterclass:...

 In this episode, I reveal the most simple Facebook ads strategy for ecommerce in 2021, and how you can use it to increase sales, profits and build a powerhouse store - fast. I'll reveal my simple 4-phase framework you can start using today to increase your sales consistency and reduce stress... even if you are a complete Facebook ads beginner.  Enjoy! Let me know what you thought.  Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free video ad masterclass:...

 Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 

 In this episode, I reveal the top reasons I believe people fail in ecommerce. I share my own experience and how these 4 key elements plague most early-stage dropshippers and brand builders, and cause you to not build a profitable store in 2021. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube  Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass 

 In this episode, I'll reveal how to create high-converting video ads for your retaregting campaigns on Facebook, Instagram, TikTok, Pinterest and any other vertical-first mobile platform. I'll show you how to weave reviews, UGC, press and other social proof togethert to create short video ads that convert like crazy at middle-of-funnel for any ecommerce store in 2021. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free...

In this episode, I reveal what I learned from a full-day workshop on cash and business finance, and how you can grow your business faster by identifying and focusing on your brand's critical number. I'll also expose how this one number has the power to unite your team, boost productivity and 10X your growth in the next 12 months. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass:...

In this episode, I reveal the #1 trait that all the guests of The Lift Off Show share, and how it makes them market leaders. I'll also share how you can 3-5X your daily productivity and get more done in a day than most would in a week by optimising your work environment using the Snakes and Ladders method. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass

In this episode, I share my thoughts on how COVID-19 has effected consumer buyer behaviour, actually made it more difficult to advertise on Facebook and what you can to do improve your sales when your campaigns are underperforming. I talk about the importance of having a relatively high AOV, increasing your customer LTV with remarketing and why you need to be insanely customer-centric. Enjoy! Let me know what you thought. Check out the video podcast here:...

In this episode, I reveal 31 simple changes you can make to your Shopify store to dramatically improve your conversion rate and increase your sales (without being a web developer, or having any coding knowledge). Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass

In this episode, I'll reveal 3 major ways you can become a more sustainable brand, while also increasing sales and profits. I'll expose the simple ways to build a more sustainable supply chain, improve shipping times and reduce your carbon footprint as a brand so you can generate more customers in 2021 and beyond. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass:...

In this episode, I will reveal the 3 things you absolutely need to know before you start dropshipping in 2021. I'll reveal how it is not a passive income stream, requires upfront capital and how finding the right product to sell is infinitely more important than fancy Facebook ad strategies and optimised Shopify stores. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass:...

In this episode, I’ll share the step-by-step process to create the the most irresistible and engaging video ads your dream buyers will ever watch. I'll talk about the ways to increase your click-through rate, improve your ROAS and lower your cost-per-purchase. I'll reveal how to get more sales without spending more on ads, so you can increase your profits with Facebook Ads, and grow your sales. Enjoy! Let me know what you thought. Check out the video podcast here:...

In this episode, I reveal the step-by-step process to write killer video ad scripts for your ecommerce video ads. I'll tell you about the 2 key frameworks that will make your scripts irresisitible to your customers and 3-5X your ROAS in the next few days alone. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass

In this episode, I interview the Co-Founder and CEO of Wayflyer, Aidan Corbett, about how to increase profitability for your ecommerce store, the simple tips you can use to beat your competition and the #1 thing you should do before you decide to launch a new brand or store (which 99% of ecommerce entrepreneurs ignore). Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass:...

In this episode, I interview Max Hertan, founder of Megaphone Marketing and Co-Founder of Silvi. Max shares how he built a brand in the competitive wellness market, how to use differentiation to beat your competition and how the best time to start is when you feel you aren't ready. He also shares the top strategies and principles he learned from creating a bunch of DTC brands that never took off, and how you can avoid the same mistakes. Enjoy! Let me know what you thought. Check out the video...

In this episode, I talk about the top business-growing activities you need to do after getting your first few sales for a new brand. I'll share the key reasons why maximising your conversion rate, test more creative and listening to your customers are some of the highest-value activities you can focus on. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass

In this episode, I talk about what UGC is, how to get more of it from your customers and then how to distribute it to maximise sales, results and improve your website conversion rate. I'll share 7 ways that you can use to flood your inbox with high-quality UGC which can easily 3-5X your daily sales. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass

In this episode, I share 3 reasons why you NEED to be testing more ad creative, and how doing so will dramatically increase your profits, skyrocket your growth and help you sleep better at night (literally). I'll also reveal why the best time to test more ad creative is when things are going well with your current ads. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass:...

In this episode, I share the #1 most important question to ask any agency before you decide to work with them. By asking this one simple question, you'll likely save $1,000's of dollars and many months of time, and increase your sales and profits much faster. Enjoy! Let me know what you thought. Check out the video podcast here: https://bit.ly/lift-off-show-youtube Watch my free video ad masterclass: https://www.choosecrafted.com/masterclass

In this episode, I interview Facebook and ad creative expert Nick Shackelford. Nick is the CEO and managing partner at Structured Social, co-founder of Konstant Kreative and has quickly become one of the world’s leading ecommerce and Facebook marketers. He shares what brands should focus on right now if they want to become household names, how to create ad creative that converts, and what he learned managing millions in daily ad spend at Apple. Enjoy! Let me know what you thought. Check out...

In this episode, I share one of my epic fails of ecommerce where I spent over $2,000+ building a store and launching a product, only to not get a single sale. I share practical lessons on how to avoid wasting your time, money and energy on building a store that won't convert and instead becoming customer-centric and launching products that actually solve a real problem in your market. Enjoy! Let me know what you thought. Check out the video podcast here:...