Why I Scrapped My Retreat Launch I scrapped my retreat launch last month. In fact, I scrapped the entire retreat (for 2024 at least). This is something I always always advise clients to never do, and yet here I am breaking my own rules. So, I thought I’d pull back the curtain and share the […]

A Peek At My New YouTube Channel You might have heard this mentioned on a previous episode recently, but I started a YouTube channel! Don’t worry – the podcast isn’t going anywhere. But I wanted a way to connect even further with you, so every Monday at 4:00 pm Pacific Time/7:00 pm Eastern Time, I’ll […]

Your Fastest Path To Six Figures It’s common in the online space for us to use six-figures as the “made it” goal. AKA, when we’ve hit six-figures in revenue in a calendar year, we’ve officially become a real business owner. And while I actually think that metric is arbitrary, and the sentiment is a bit […]

Steal My Annual Survey Strategy If you’ve never sent an annual survey before, this episode is for you. Annual surveys are one of my FAVORITE ways to improve my marketing each year – because they’re incredibly helpful and easy to do. In today’s episode, you’ll hear more about how I use annual surveys, how to […]

How to DIY Your Website with Kate Hejde When I’m looking for a service, the website truly makes or breaks whether or not I’ll take the next step with a company. However, when we’re busy with the day to day of our business, it can be difficult to find the time to work on our […]

Marketing Strategist vs Social Media Manager When it comes to marketing, there are about a million different people that can help you improve what you’re doing. And we all sort of overlap, and we all have different skills and it can get pretty confusing. One of the most common questions I get is if I […]

An Exact Breakdown of Using Sales Funnels to Set Goals If I told myself in year 1 that in year 7 I had 3500 IG followers … well, I would be appalled and probably give up on my business before it ever really got started. Now, I know that those numbers I was so focused […]

A Look At My KPI Spreadsheet What’s a KPI? What are you supposed to be tracking? How can you use them? Is it really all that important to track them? These questions are some of the most commonly asked ones I get around KPIs, and I figured that if I’m hearing the same questions over […]

Content Planning From The Business First Creatives Podcast Is the content creation process overwhelming to you? Do you get through creating one piece of content and feel drained? Today I’m going to share a guest interview I did for Colie James’ podcast – Business First Creatives – where I share the proper way to create […]

Choosing The Best Email Provider If you haven’t started your email list – it’s past time my friend. If I had to say there was one type of content marketing that was more important than all of the rest? It would be email marketing. But, the very first step – choosing which email platform to […]

4 Marketing Gaps I See My Clients Make When I onboard a new client, there are always standard questions that I ask. One of those being what their current marketing strategy looks like. And over the years, I’ve discovered that there are some very common holes that MOST of my clients have when they come […]

Steal This Social Media Strategy If social media feels overwhelming right now, you aren’t alone. The constant refrain that I’m hearing is that business owners just don’t know what to do about social media. It’s become overwhelming, it’s harder to see results … it’s just one more thing on top of a lot of other […]

The Power of Starting a YouTube Channel I’m going to be really honest with you. For the last year or so, I’ve had thoughts about potentially starting a YouTube channel, but each time I began to truly think about it I pushed the idea away, because frankly? YouTube is a LOT of work. And I […]

The Many Benefits of Podcast Guest Tours with Haylee Gaffin One of my favorite ways to grow my audience is through being a guest on other podcasts. I started doing this during my first year in business, and it’s become the only growth strategy that I’ve used every single year in business. Don’t get me […]

5 Business Lessons from Walt Disney A few months back, I did an episode on the marketing lessons I’d learned from Taylor Swift. And I had a BLAST creating that episode, and based on the DMs I got, you had a blast listening to it. So, today I wanted to come back with a similar […]

A Look Back at 6 Years in Business It’s more than a little surreal to be recording my 200th episode of the Chasing Simple podcast. 200 Episodes. 54 incredible guests. And a wonderful team who helps make this happen each and every week. To Haylee and Megan of Gaffin Creative – thank you. This podcast […]

Increasing Sales By Getting To Know Your Audience One of the most frequently asked questions in my annual survey is – how do I find and get to know my audience? Which, is valid, because understanding your audience is one of – if not THE- most important part of marketing. If you don’t understand your […]

January Recap of the Creative Educator Conference Last month I had the incredible privilege to be able to attend two very different conferences – one as an attendee (the Creative Educator Conference), and the other as an educator (Conquer Live). Both of these experiences were nothing short of amazing, and I am still on cloud […]

Bookkeeping and Business Finances with Madison Brown I have a confession: business finances have been a sorely neglected topic here on Chasing Simple. And for that, I apologize. Frankly, it ironically mimics how our finances are treated in our businesses as well. But we’re working on correcting that (both on the podcast, and within our […]

Marketing Secrets | What You Don’t See in Someone’s Marketing When it comes to entrepreneurship, it’s very easy to get swept away in how successful everyone else is… the successful launches, new offers, client wins…. and miss out on the struggles happening behind the scenes…. the missed client payments, the refund requests, and missed deadlines, […]

Making $100k+ a Year, working part time, with Cailen Ascher We all started our businesses so that we could make more and work less, right? That’s essentially what every business origin story boils down to. And I’m right there with you. I recognized that as a 3rd year teacher, I wasn’t ever going to make […]

My 2024 Goals Last year, I didn’t set very many goals. I’ll get into more of why and what that looked like in this episode, but for 2024 I’m back to setting goals. So, as we ease into this new year together, I thought it would be fun to take you behind the scenes of […]

My 2023 Income Report As we’re all easing into the new year, I wanted to share a behind the scenes look of how I’m planning for 2024 – beginning with taking you behind the scenes to a part of my year end wrap up that I’ve never shared before. My 2023 Income Report!! I’ll be […]

Consistency in Marketing from the Shoot It Straight Podcast This week’s episode is something extra fun and special. We are going to be airing an episode, a guest episode that I actually did on another podcast, the Shoot It Straight podcast with Sabrina Gebhardt, which if you’re a photographer, you need to be listening to […]

Lessons Learned in Entrepreneurship This Year One of the things I love most about being an entrepreneur is that you never stop learning. I’m a perpetual student – I love taking courses, attending conferences, listening to podcasts, and reading books. Gathering knowledge for improving my life and business fills me with joy, although sometimes you […]