Revelations From My First Six-figure Year I have finally hit my first six-figure year. In case you missed it, earlier this year I “retired” my husband and became the main breadwinner in our family. I did this by continuing to run my business, but also by taking a part time job at my church. We […]

Uncovering the Basics of Facebook Ads Facebook Ads don’t have to be so complicated, but they are often a crucial part of a course creator’s marketing strategy. Which is why I brought on my two favorite Facebook Ads experts to help us out today. With a contagious enthusiasm and a knack for simplifying the complex, […]

The Education Space and What to do Next Hi friend! Before I dive into the Education Space with Laylee, I want to give you a heads up on the audio quality. When we recorded this interview, I was not in my home office but there was no indication that my internet was not reliable. However, […]

Learning to Thrive as Business Owners with ADHD Hello, Business Owners with ADHD? The longer I’ve been in business, the more and more I realize just how many of us are neuro-spicy. There’s just something about owning a business in this space that works well for our brains. However, that doesn’t mean that we don’t […]

The Course Prelaunch Strategy Breakdown What should a prelaunch strategy look like for your upcoming course, and how should you create it? Is it really necessary, and how can it affect the long-term success of a course? Today I’m joined by my friend, Dolly DeLong, to help answer all of these prelaunch questions and more. […]

Conquer Your Course Launch With My Copy Breakdown There’s more copy that goes into a launch than you think. Don’t walk into your launch without a plan, or you’re going to burn out and not see the finish line of your launch. In order to make sure that you’re ready to launch your course without […]

Title If you are a course creator, you probably started your business or at least creating courses, thinking “this is great. I’m going to sell them on evergreen. It’s a passive product. Awesome.” And yet, it’s turned out that you aren’t seeing the course sales that you want. What gives? I know exactly what gives, […]

Personal Growth for a Stronger Business I am honored to be the guest expert inside of this month’s Sparkle Hustle Grow box. If you’ve never heard of Sparkle Hustle Grow, it is THE subscription box for female entrepreneurs. (Seriously. Past guest educators include Shonda Rhimes, Amy Porterfield, Susie Moore, Jenna Kutcher, Jen Sincero, Nicole Walters […]

Choose These Types of Emails to Send to Your List I get a torrent of questions through my annual survey each and every year asking about what types of emails to send to your list. Today I’m sharing the three types of emails you should be sending to your list, what they each look like, […]

The Essential KPIs to Track For Email Marketing If you’ve got an email list, you need to be tracking KPIs for your emails so that you can continuously improve what you are sending your people and today I’m covering the essential KPIs to track for email marketing in this episode. What’s a KPI? A key […]

Growth Marketing Strategies That Will Grow Your Email List A few episodes back, I put out an episode about the marketing messaging milestones you should be hitting based on your phase of business. Today, I’m back to share a similarly formatted episode, but this time I’m sharing growth marketing strategies that you can use to […]

A Welcome Sequence Strategy That Will Build Relationships If setting up your welcome sequence has been hanging over your todo list, you’re in luck because today I’m sharing my EXACT welcome sequence strategy with you – exactly how many emails I send, what they each cover, and how it works together with your opt-in sequences. […]

The Cornerstone of a Successful Marketing Strategy If you want to build a loyal audience and boost your sales, you need to focus on email marketing. And while I focus on cohesive marketing as a marketing strategist, if I had to choose one most important area for you to focus on? It would be email. […]

Marketing Messaging Milestones Based on Your Current Phase of Business Today I’m going to dive into the three phases of a business journey and exactly what marketing messaging milestones you should be focused on hitting. Links and Resources Mentioned in This Episode: Did you love this episode? Don’t forget to subscribe so that you never […]

Questions to Ask Yourself to Keep your Marketing Message Fresh If you’re feeling like your marketing is boring and you’re struggling to come up with what to say, you may be tempted to take a left turn and start exploring a new theme in your content. However, this can lead to confusion with your audience, […]

The Most Important Thing to Remember About Your Marketing If there is nothing else that you ever learn from me, the most important thing that I hope I can share with you is that your content is part of your business, but it’s not your entire business. Not sure what I mean? I’ll explain more […]

Growth versus Nurture Marketing: Why You Need Both Tired of spending countless hours creating content for your blog, your podcast, your email list, and your social media but not seeing any results? There’s likely one very specific reason why you aren’t seeing results – When it comes to a full marketing strategy, there should always […]

How I Would Start an Email List from the Beginning I started my email list 7 years ago, and when I did I researched the heck out of how to start one. How to get people to join your list, how to set one up, how to choose your email platform, how to create a […]

Marketing Advice NOT To Take There is a LOT of marketing advice out there. Some of it is truly incredible. Some of it is incredible for the right people at the right time. And some of it? Is a terrible hunk of garbage. Today, I wanted to talk about 7 of the worst pieces of […]

Finding Time For Marketing We all love to see the behind the scenes of how other entrepreneurs spend their time. With so much freedom comes a bit of overwhelm and it’s always nice to hear how others are structuring the vast amount of time and vast amount of to-do lists and still finding time for […]

Power Your Business with a Content Engine One of the best ways to make the most of your marketing time is by building a content engine. You want to power your engine with your content and drive people throughout your various platforms and spaces online (and your offers!). Essentially, you can think of a content […]

Content Batching Tips: Stop Waiting For Inspiration To Strike One of the top reasons business owners tell me they couldn’t possibly batch is because they prefer to create their content only when they’re feeling inspired. And while in theory that’s great, in practice, you’re actually doing more harm than good by waiting for creativity to […]

Tools That Help Keep Up With Marketing Demands There’s nothing I love more than a great business tool that will help me simplify a process. And when it comes to marketing, I obviously love all of the tools. Right now, everyone is talking about AI and ChatGPT – for good reason. But I wanted to […]

Finding My Content Creation Groove Ever since July, I have found myself stuck on the content creation hamster wheel. Yes, the queen of batching has been inconsistent and all over the place with her own content. Why? Because I haven’t been following my own system. Or, more correctly, because life has been life-ing and I […]