Exploring SEO complexities, from tragedy of commons to brand dominance. Google's defenses, content farms, and Healthline's product-led strategy featured. Challenges in SEO investment dissected, advocating for simplicity to drive understanding and investment.
Published 04/03/24
Parthi Loganathan, co-founder of LetterDrop, stresses user intent understanding, unique content, and information gain for effective SEO. Evolution of SEO includes multimedia, authenticity, demand creation vs. capture, omnichannel approach, niche targeting, LinkedIn, revenue attribution, brand vs....
Published 03/27/24