Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)
Description
In this episode, Shay Howe, the Chief Marketing Officer at ActiveCampaign. They discuss Shay's background in product design and engineering and how it has influenced his approach to marketing.
Exploring the balance between working in vs. on a business, founder mode, the "traffic trap," and building organic growth programs effectively.
Published 10/16/24