Modern SEO, Information Gain, and Organic Revenue Attribution with

Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)

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Description

Parthi Loganathan, co-founder of LetterDrop, stresses user intent understanding, unique content, and information gain for effective SEO. Evolution of SEO includes multimedia, authenticity, demand creation vs. capture, omnichannel approach, niche targeting, LinkedIn, revenue attribution, brand vs. revenue-focused marketing, SEO trends, and future marketing skills.

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