Modern SEO, Information Gain, and Organic Revenue Attribution with

Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)

Listen now

Description

Parthi Loganathan, co-founder of LetterDrop, stresses user intent understanding, unique content, and information gain for effective SEO. Evolution of SEO includes multimedia, authenticity, demand creation vs. capture, omnichannel approach, niche targeting, LinkedIn, revenue attribution, brand vs. revenue-focused marketing, SEO trends, and future marketing skills.

More Episodes

See all »

Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap

Exploring the balance between working in vs. on a business, founder mode, the "traffic trap," and building organic growth programs effectively.

Published 10/16/24

The Long Game

Published 10/16/24

Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed

Exploring perfectionism versus experimentation, urgency in careers, and effective SEO practices. Dive into personal growth, client experiences, and actionable advice.

Published 10/09/24