Episode #16: Captain Morgan Spiced Gold 0%. Loki X McDonald’s. Michelin Keys, still from Michelin Tires. Poppi is taking on Coke and Pepsi. Songtradr buys Bandcamp.
Description
Captain Morgan gets in to the alcohol-free game. McDonald's in Loki is a masterclass on product placement. Michelin gives out stars for restaurants, and now keys for hotels. Poppi is doing things Coke and Pepsi can't even do. Songtradr is a beast in B2B, and make a play to buy Bandcamp to get in to DTC. Las Vegas Sphere looks like a hit... so far. RFK Jr. "re-brands."
SummaryIn this conversation, Sameer and Adeel discuss two provocative topics: the concept of authenticity in marketing and the shift from managerial mode to founder mode CEOs. They challenge the idea of authenticity in marketing, arguing that it is overrated and often used as a buzzword without...
Published 09/17/24
Check out Jeff Mack on LinkedIn: https://www.linkedin.com/in/jeffreymack/
Summary
In this conversation, Salim Gheewalla and Jeff Mack discuss the importance of creativity in marketing and how it can lead to sales revenue. They emphasize the need for marketers to find their unique selling...
Published 09/10/24