Coming off the latest developments in the unrest in Israel, Adeel and Sameer discuss how brands tend to respond during times of crisis, carefully treading the sensitivities of real issues without offending consumers. Apple is pitching $2 billion a year for exclusive streaming rights for F1. Netflix is doing something smart with all of this IP they've created with their content. Brands winning in short-form video don't just have one beautiful social profile. And if you didn't know, 7-Eleven is always open. and so is Ja'Marr Chase.