Episode #24: Black Friday Recap. Yowza, the new social network. Fashion goes Anti-Consumerism. goPuff launches Apple deals. Queen of Sparkles X Coke. Kohl’s on thin ice. Google News Network?
Description
Coming off Black Friday, the MadMen debate some of the dumbest and coolest brand stunts of the weekend. Cards Against Humanity launches Yowza, a new social network where you can only do one thing. Mud Jeans and other fashion brands play in to anti-consumerism during Black Friday weekend. goPuff launches Apple Deals, with a lowercase A. Queen of Sparkles is collaborating with Coca-Cola. Kohl's will do anything to get you in their stores. Google makes some interesting hires that might indicate a move into news and publishing.
SummaryIn this conversation, Sameer and Adeel discuss two provocative topics: the concept of authenticity in marketing and the shift from managerial mode to founder mode CEOs. They challenge the idea of authenticity in marketing, arguing that it is overrated and often used as a buzzword without...
Published 09/17/24
Check out Jeff Mack on LinkedIn: https://www.linkedin.com/in/jeffreymack/
Summary
In this conversation, Salim Gheewalla and Jeff Mack discuss the importance of creativity in marketing and how it can lead to sales revenue. They emphasize the need for marketers to find their unique selling...
Published 09/10/24