Summary   In this episode, Salim Gheewalla interviews Shez Mehra, a creative entrepreneur in the field of sound and music marketing. They discuss the importance of sound in marketing and branding, and how it can create a powerful emotional connection with consumers. Shez shares examples of successful campaigns and projects he has worked on, highlighting the impact of sound in enhancing brand experiences. They also explore the future of sound in marketing, including the rise of in-game audio advertising and the need for companies to prioritize sound design in their products and services.   Takeaways Sound and music play a crucial role in marketing and branding, as they can create a strong emotional connection with consumers. Companies should invest in developing a distinct sonic identity and leverage sound strategically across various touchpoints to enhance brand experiences. Sound is often overlooked in marketing, but it has the potential to be a powerful tool for cutting through the noise and building trust with consumers. Successful campaigns and projects that prioritize sound have demonstrated significant returns on investment and can solve business challenges beyond traditional marketing goals.