Eps #35: Starbucks outs CMO, Women’s sports on the rise, Branding

Eps #35: Starbucks outs CMO, Women’s sports on the rise, Branding vs Demand Gen

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Description

Season 2 is here and this week Salim’s takeover the episode with 3 segments. What’s trending Predicting the winners Market insights In What’s Trending segment we talk about micro trends like Trader Joe’s mini tote bags, Stanley Cups; we discuss the rise in women’s soccer and the market potential and last we discuss how Starbucks cancels the CMO role. In the predict winner section we talk about which brands will win March Madness Lastly we discuss what’s more important branding or demand generation.

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