Rooted in Green: Unpacking Sustainability in Marketing In this Earth Day special, we delve deep into how brands are integrating sustainability into their DNA and the broader implications beyond environmental stewardship. Join Sameer, Adeel, and Salim as they explore compelling examples of companies making a real impact, and scrutinize those whose efforts might not be as green as they appear. What's Inside: Sustainability in Brand DNA: Discover how companies like Patagonia, Fab Brick, and Microsoft are embedding eco-conscious practices into the core of their business strategies, setting benchmarks for industry peers. Social Sustainability: We go beyond the environment to discuss how brands like Ben & Jerry’s, Lego, and Airbnb are addressing social sustainability, championing community initiatives, and fostering inclusive practices that contribute to societal well-being. Eco-Fails: A critical look at brands accused of greenwashing. We examine Amazon, H&M, and Volkswagen to understand where companies may fall short in their eco-friendly promises, shedding light on the thin line between marketing and reality. This episode strips back the green facade to reveal the true colors of sustainability in marketing. Tune in as we start with Sameer's introduction, immediately diving into how these brands are crafting a more sustainable future or merely painting a greener picture.