EPS 46 - Mad Men Lab - Blockbuster | Kodak | Banana Republic
Listen now
Description
SummaryIn this conversation, the hosts discuss the revival of three brands: Banana Republic, Blockbuster, and Kodak. They analyze the past successes and failures of each brand and propose strategies to bring them back to relevance. For Banana Republic, they suggest reigniting the explorer spirit and becoming the go-to brand for travel fashion. For Blockbuster, they propose creating a classics movie-only streaming service that combines nostalgia with convenience. And for Kodak, they recommend leveraging the vintage aesthetic and targeting photography enthusiasts with a Kodak app and immersive experiences.   Keywords brand revival, Banana Republic, Blockbuster, Kodak, travel fashion, classics movie streaming, vintage aesthetic, photography enthusiasts Takeaways To revive a brand, it is important to understand its past successes and failures. Reigniting the core values and identity of a brand can help bring it back to relevance. Combining nostalgia with modern convenience can attract a loyal customer base. Partnering with content creators and creating immersive experiences can generate buzz and engagement. Building a strong brand positioning and marketing strategy is crucial for a successful revival. Titles Kodak: Leveraging the Vintage Aesthetic Blockbuster: A Classics Movie-Only Streaming Service Sound Bites "Your MAVS suck, guys." "The increase in travel and exploration with today's generation presents an opportunity for Banana Republic to become the go-to brand for travel fashion." "Bringing back Blockbuster as a classics movie-only streaming service can tap into the nostalgia for old movies and create a unique viewing experience." Chapters 00:00 Introduction 03:04 Reviving Banana Republic: Reigniting the Explorer Spirit 15:32 Blockbuster: A Classics Movie-Only Streaming Service 32:20 Conclusion
More Episodes
SummaryIn this conversation, Sameer and Adeel discuss two provocative topics: the concept of authenticity in marketing and the shift from managerial mode to founder mode CEOs. They challenge the idea of authenticity in marketing, arguing that it is overrated and often used as a buzzword without...
Published 09/17/24
Published 09/17/24
Check out Jeff Mack on LinkedIn: https://www.linkedin.com/in/jeffreymack/ Summary In this conversation, Salim Gheewalla and Jeff Mack discuss the importance of creativity in marketing and how it can lead to sales revenue. They emphasize the need for marketers to find their unique selling...
Published 09/10/24