Summary In this episode, Salim and Adeel discuss various marketing campaigns and trends. They start by talking about Gymshark's 'We Do Gym' campaign, which resonates with serious fitness enthusiasts. They then discuss Patrick Mahomes' partnership with Coors Light and the creative marketing strategies they have employed. The conversation then shifts to the EU charging Microsoft with antitrust violations related to their bundling practices. Finally, they highlight the Paralympics' social media content as a brand to watch, as they have effectively used trendy sounds and humor to engage their audience.   Keywords:Marketing campaigns, Gymshark, Coors Light, Patrick Mahomes, EU charges Microsoft, antitrust violations, Paralympics, social media content   Takeaways Gymshark's 'We Do Gym' campaign resonates with serious fitness enthusiasts and showcases their understanding of the fitness lifestyle. Patrick Mahomes' partnership with Coors Light demonstrates the creativity and boldness of the brand in the face of potential backlash from the NFL. The EU charging Microsoft with antitrust violations highlights the need for fair competition and the potential impact on product marketing strategies. The Paralympics' social media content is engaging and humanizes the athletes, making it a brand to watch for their effective use of trendy sounds and humor. Titles Gymshark's 'We Do Gym' Campaign: Resonating with Fitness Enthusiasts Patrick Mahomes and Coors Light: Creativity and Boldness in Marketing Sound Bites "Gymshark came from the gym and said, 'We are a gym company. We build gym clothes.'" "Patrick Mahomes truly partnered up with Coors Light in very interesting ways." "Toys R Us came out with a whole new video ad campaign using Soar, OpenAI's video editing tool." Chapters 00:00 Introduction and Nostalgia 01:39 Gymshark's 'We Do Gym' Campaign 09:52 EU Charges Microsoft with Antitrust Violations 30:29 Trending News: EU Charges Microsoft 37:13 One Year Anniversary and Conclusion