Just how important is data to business growth? With 40% annual growth, Supermetrics is a great example of how utilizing data the right way can propel your business forward. As part of our SuperSummit, Kate Gleeson, our Global Brand Director, sits down with co-CEOs of Supermetrics, Mikael Thuneberg and Anssi Rusi, to learn why data has been the foundation of Supermetrics’ success.  Mikael reveals that he started Supermetrics as he searched for a solution after struggling with the sheer amount of data he had to collect as a former analyst, and how the company has grown since. Anssi shares key advice for other business leaders, including why you should prioritize high-quality data and tools that allow you to scale effectively. Learning points from the episode include: 00:00 – 02:36 A brief history of Supermetrics’ success 02:36 – 04:15 Why data has been a key part of Supermetrics’ success 04:15 – 06:07 Advice for CEOs and founders on getting started with data 06:07 – 08:39 How marketers can take advantage of changing trends 08:39 – 11:26 Strategies for maximizing ROI through data 11:26 – 12:30 Why it helps to use different tools in an organization 12:30 – 14:48 How Supermetrics is evolving to stay ahead of the curve 14:48 – 15:28 Changing trends to be excited about Important links and mentions:Mikael Thuneberg / SupermetricsAnssi Rusi / Supermetrics