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Marketing Architects
The Marketing Architects
Introducing a research-first podcast that builds revenue, not condos.Answer questions on the biggest marketing trends and news with discussions based in marketing, psychology and economics research. Along the way, learn about marketing accountability, category leadership, brand-building and much more.Featuring a team of experienced marketers whose blueprints for success are marketing strategies actually proven to work.
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Ratings & Reviews
4.8 stars from 25 ratings
Every episode is full of entertaining banter and thought-provoking hot takes about marketing effectiveness, trends, and news. The episodes cover diverse topics and have a range of interesting guests, too. What I appreciate most is that these discussions are firmly grounded in data, research, and...Read full review »
Susan_9 via Apple Podcasts · United States of America · 04/02/24
Refreshing view!
I’m so happy to find a podcast that operates on data instead of hype. A useful addition to my marketing database. Well done!
GA bostock via Apple Podcasts · United States of America · 09/11/23
I’m so glad I stumbled onto this podcast. Such good convos as a “younger” leader; just a breath of fresh air to my day which is already helping me see things differently!
Richard40 via Apple Podcasts · United States of America · 06/29/23
Recent Episodes
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. Once upon a time, Elena and Rob decided to explore the meaning of...
Published 04/25/24
Published 04/25/24
Can marketers tap into psychology to improve the effectiveness of their work? Well, there’s a reason why Dr. Robert Cialdini’s psychology book Influence is a marketing and sales bestseller. Whether you realize it or not, psychological principles are applied in marketing all the time. This week,...
Published 04/23/24
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