Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian.
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt by Sinan Aral
MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media—he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of...
Purple Goldfish 2.0: 10 Ways to Attract Raving Customers by Stan Phelps and Evan Carroll
Are you looking to stand out from your competition?
Of course, you are. Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness?
Purple Goldfish 2.0 is...
Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content by Wendy Covey
Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors.
Companies that share expertise through high-quality content on a...