Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton  ABOUT THE BOOK: Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments. Integrated marketing and PR strategies are a requirement for all businesses. However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering, and measuring social media's contribution to your business through: Identifying and targeting audience segments Maximizing social search Enhanced reputation management Managing a diversified influencer portfolio Selecting the right channels for organic and paid social Creating a process and structure to improve efficiencies Using appropriate technology including AI With explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers, and brands including TUI, Greggs, Lego, Ryan Air, and National Geographic. Social Media Strategy delivers a long-term solution for maximizing social media-led business development. ABOUT THE AUTHOR: Julie is the founder of the social media transformation advisory and marketing consultancy Small Wonder.  A business leader, public speaker, consultant, and strategist with over 30 years of experience, she specializes in training and advising organizations from global brands to educational organizations and social enterprises on how to embed social media in their strategic development and growth. Having worked both agency and client-side, she has a wealth of knowledge on delivering marketing, brand, and business strategy across almost every sector. She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships and Drive Sales and her books are widely used by PR, marketing and sales professionals, and universities. And, interesting fact – she once went paragliding in the Alps! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/social-media-strategy-julie-atherton