“Given the upheaval in marketing over the last decade, and especially in the last two years, the result has been scads of marketing books. You can’t read them all. So which ones are the must-reads? The Marketing Book Podcast is the place to find out. Notes are provided for each episode, but I found myself jotting down a few of my own, for gems routinely tumble out of the mouths of these authors being interviewed. The interviews are like short classes or executive summaries of the books, with the engaging host making knowledgeable contributions of his own. This one will hook you.”
Can'tStopWriting via Apple Podcasts ·
United States of America ·
02/28/15