"Be a consumer. Go to their website. See where their ads are...do your own little personal audit." This episode's guest shared this as a key way to develop necessary skills for becoming a commerce marketer. Sarah Clayton started her marketing career being obsessed with solving patient challenges in the Pharmaceutical space. Then after several successful roles as a brand manager, and one final re-org, decided to entertain a marketing career path in a few different environments. One last option that she considered was working for an agency in a net-new role that would leverage her experience connecting with consumers along their journey, and managing teams as a head of commerce. In this episode, Sarah shares specific tips for any marketer seeking: - to develop a marketing career plan - to start a marketing career in commerce - tips on how to effectively manage up - fresh ideas on how to approach your marketing interview