This episode of The Marketing Careers Podcast welcomes pricing and product marketing leader, Robert Campbell. Robert has worked in various product and pricing roles with SaaS and tech companies like PayPal and, in his current role, at Klarna. In this episode, Robert dives into the transformative power of generative AI in marketing. With a rich background that spans finance to product marketing, Robert offers a unique perspective on the integration and impact of AI tools in the marketing...

This episode of The Marketing Careers Podcast welcomes tech marketing leader, Benjamin Hoehn. Ben has worked in various SaaS and tech startups, and is now the VP of Marketing for AI Tech company MARZ (Monsters, Aliens, Robots, Zombies). In this episode, Ben shares his journey from a database engineer to a marketing visionary, emphasizing the pivotal role of curiosity in embracing new technologies. He introduces us to the concept of using generative AI to create "straw man" drafts—first...

This episode of The Marketing Careers Podcast welcomes Jodie Lail from GE Healthcare. Jodie shares her marketing career journey from a budding doctor to a leader in revenue marketing. Leveraging her unique background in biotechnology and microbiology, Jodie dives deep into the role of artificial intelligence (AI) in revolutionizing marketing strategies within the healthcare sector. She shares insightful examples of how AI has not only streamlined operations but also significantly boosted...

We kick off Part 2 of our series on Generative AI Disruption with our guest Florian Delval from Action IQ - where he is Director, Technical Product Marketing Manager. In this episode, Florian - a seasoned product marketing manager with a unique background in software development - shares learnings from his marketing career journey that has included roles starting in engineering to more technical and product marketing roles. "Marketing is as much about education as it is about promotion,"...

As part of our series on Generative AI Disruption, this episode features Kaarin Howard, Marketing Operations Specialist and AI Strategist/Consultant for many growing tech and SaaS companies. Kaarin shares her unconventional marketing career journey, starting from her early interests in photography and graphic design, leading to her realization of a knack for marketing through various roles, including impactful work for brands like Adidas. Kaarin's expertise shines as she discusses the...

As part of our series on Generative AI Disruption, this episode features Andreas Welsch, Chief AI Strategist at Intelligence-Briefing.com. Andreas shares his unconventional marketing career journey from IT to marketing leadership, emphasizing the critical role of AI in today's marketing strategies. He dispels myths about AI replacing human jobs, instead presenting AI as a powerful tool that augments human creativity and efficiency within the context of a marketing career, role or...

As part of our series on Generative AI Disruption, our guest for this episode is Ashley Gross from commercetools, where she is the Global Campaigns Marketing Manager and liaison for an Internal marketing AI task force. Ashley shares her marketing career journey from a curious student fascinated by psychology and sociology to a leading figure in the intersection of marketing and AI technology. Ashley describes generative AI as the "marketing intern" that handles the grunt work, allowing...

As part of our series on Generative AI Disruption, our guest for this episode is George Kamide, a seasoned technology strategist, AI/ML/cybersecurity thought leader, and marketing professional. George shares his unique journey and marketing career story that is a testament to the power of curiosity, adaptability, and the relentless pursuit of learning. He discusses the shift from specialized roles to a future where marketers will need to become multidisciplinary orchestrators, leveraging...

As part of our series on Generative AI Disruption, our guest for this episode is Jessica Hreha, Head of AI Strategy & Transformation at leading AI tool - Jasper (jasper.ai). Jessica shares her unique journey from a PR and political science background into the heart of marketing and AI innovation. This episode offers a deep dive into how generative AI is reshaping marketing, from content creation to customer engagement. Jessica's marketing career story is not just about the technology...

The challenge of marketers today: Engagement is down, churn is up, you’re struggling to communicate & collaborate, you’re not sure what your team is going to look like when the dust settles, or even if you / your leadership position survives it. Now add in the many disruptions that have made these challenges even greater to navigate - return-to-office, profit-over-people tied to mergers and acquisitions, and maybe the biggest of them all...Generative A.I. So it is time to launch another...

Before you start or continue your marketing job search, you will want to listen to this episode. This episode explores the hidden meanings and strategies behind four types of marketing job descriptions. We uncover why some companies post jobs they don't intend to fill and how this impacts your job search. You will be able to discover the difference between a genuine marketing job post and one that is considered a 'talent trap.' Understand the motivations behind marketing job posts, how...

Every marketing career journey includes various traps. Marketing career traps are situations that can be avoided, if you know what to look for...and this episode will help every marketer do just that. For marketers starting/recently started a new role, you are most likely focused on making a positive impression in the first few weeks...by identifying and managing these two traps, you can significantly increase the likelihood of achieving 'rock star' status. For marketers that have been in...

For every undergrad marketer, one of the most stressful marketing career moments is securing that first marketing internship. Any undergrad marketer that has tried to find that first marketing internship has experienced the 'catch-22' of 'how can I land an internship that requires experience, without having experience from an internship?" No experience? No problem! This episode will spell out the success steps every undergrad marketer can follow in order to create a more focused process,...

There is one marketing career moment that can be polarizing for many marketing teams. It's that annual event that every marketer needs to endure...and most of the time, every marketer hates it. It is the annual marketing performance review. Marketing performance reviews are all about expectation setting - and they involve two people. The direct report - who has an opportunity to increase the visibility of their value, or simply go through the motions. The manager - who has an opportunity...

A key trend impacting all marketing careers is the adoption and evolution of Artificial Intelligence (A.I.) tools. One of the most popular tools is Chat GPT. It is a tool released by Open.ai, and it is a neural network-based machine learning model that is trained to generate human-like text by predicting the next word in a sequence based on the previous words. Huh? In layman's terms, it is an amazing tool that you can provide a prompt, and it can return countless amounts of results that...

Marketing interview preparation, questions and follow up have been some of the most popular topics covered in this podcast. This episode is an UPDATED list to the topic of marketing interview questions you should prepare to ASK and ANSWER. This updated list of questions was inspired by recent marketing career trends that have impacted what areas of the role and company should be the focus of the interview. The questions to ask shared in this episode now focus on identifying a company's...

"Making things look pretty is not enough..you need to understand the business impact." This episode's guest shared this as a primary tip for any marketing designer seeking to create a successful career path. Mike Smith unknowingly started his marketing design career when he was in high school. As a member of the yearbook staff, and a photography enthusiast, he had a connection to visualizing the layout of certain assets and creations. He spent time in visual design, marketing design and...

It happens to most marketers during their career. Being part of an unexpected lay off or RIF (Reduction In Force) This episode reviews THREE key actions - not theories - you can take if you - or someone you know - has been impacted by this devastating marketing career moment, and wants to create a path for success. A few things to consider when it comes to getting let go from your marketing role unexpectedly... - Things happen for a reason. Let this be a re-direction. 99% of the time,...

"Be a consumer. Go to their website. See where their ads are...do your own little personal audit." This episode's guest shared this as a key way to develop necessary skills for becoming a commerce marketer. Sarah Clayton started her marketing career being obsessed with solving patient challenges in the Pharmaceutical space. Then after several successful roles as a brand manager, and one final re-org, decided to entertain a marketing career path in a few different environments. One last...

Where do you think the most important 60 minutes of your marketing job search should be allocated? Preparing your resume? Wrong... Preparing for your interview? Wrong... It is actually... Planning. Most advice has you focusing on getting your resume ready for the ATS so you get viewed...easy apply...mass apply....the path to an unsuccessful marketing job search is WAAAAAYYY too easy. If you take just 60 minutes - you can give yourself the right guardrails - guidance - clarity -- so you...

"Solving problems under pressure." This episode's guest shared this as one of his biggest benefits of working at a digital agency. Jared Roork started considering his marketing career when he was in high school. Then through trial-and-error with a few classes and courses in college, he found strategy and planning as a marketing career path that was a passion for him. That focus led him to some selective networking experiences that opened exploratory conversations with several hiring...

We've covered a lot of content around marketing interviews on this podcast...and you like it! Our listeners wanted more! So we recorded this episode to help you be more confident and prepared for your marketing interviews. Some tenets we've already covered on marketing interviews are: - Your mindset is that YOU are interviewing THEM - you're in control - Your interview questions should focus on more than just the role and company And this episode will focus on FIVE specific question...

It's been an interesting year in marketing careers, huh? Working remote, working hybrid, going to back to the office, layoffs, job searching, and the list goes on. This episode will help you take a step back and embrace some powerful marketing career mindsets that will set you up for immediate success. Positive mindsets are powerful. The episode will also share the emotions you should be experiencing, actions you should be taking and results you should be expecting after implementing...

"Be transparent and communicate." This episode's guest embraces this as his philosophy on how to best manage a team of marketers. Dave Snyder started his marketing career as a web designer. Then he coupled those skills with his super power of building meaningful relationships, to evolve his career as a project manager. Excelling as a project manager led him to becoming an account executive - focusing on solving client and company challenges. That experience prepared him to take on one of...