As part of our series on Generative AI Disruption, our guest for this episode is Ashley Gross from commercetools, where she is the Global Campaigns Marketing Manager and liaison for an Internal marketing AI task force. Ashley shares her marketing career journey from a curious student fascinated by psychology and sociology to a leading figure in the intersection of marketing and AI technology. Ashley describes generative AI as the "marketing intern" that handles the grunt work, allowing marketers to focus on what they do best. This episode provides a strong list of tips for leaders of marketing teams, CMOs, and early-stage marketers looking to harness the potential of AI in their marketing careers. Ashly details her strategic approach to implementing AI in marketing campaigns and marketing teams. She also shares her forward-looking perspective on the skills and roles that will define the future of the industry. This episode is an active reminder for marketing leaders and professionals to embrace generative AI, explore its potential consistently, and prepare for the exciting changes it promises to bring to the marketing landscape. Check the show notes for ways to connect with Ashley, as well as a link to her amazing newsletter on all things AI.