"Strategy is what you say 'no' to, not what you say 'yes' to." Liz Davis started her marketing career path as a brand manager with Proctor and Gamble (P&G), where she grew a passion for consumer brands, data and helping people. She is now CMO at lean startup Shimmy, where she is tapping into her experiences growing brands by making the customer the 'boss.' In this episode, Liz shares some great marketing career tips on.. + Knowing when it is time to leave your marketing job + How...

"Should I work agency or client side?" This is a common marketing career question. Josh Palau is a digital marketing veteran that started his career in sales, and realized the power of targeting audiences through digital media. That experience led him to roles at agencies like Razorfish, and PHD. Plus, the opportunity for client-side marketing roles with household brands like Comcast, Disney and J&J. Josh was instrumental in developing an in-house agency structure for Bayer - which...

Congrats! You just scheduled a 30 minute exploratory conversation with the VP of marketing at the company you want to work for...and there isn't even a marketing role available. How do you prepare for a memorable conversation? Some of the best marketing careers start with a conversation. That conversation develops a relationship. That relationship helps you secure your next marketing interview, role or promotion. This episode will review the five key action steps you need to execute...

Anna Tutckaia - Head of Marketing for ManyChat - navigated her marketing career path leveraging the power of networking. She spent the early stages of her marketing career following her passions, which led her to a path of entrepreneurship. Anna quickly realized that digital marketing was a necessary skill in order to help her startups succeed. So she invested time in learning every digital marketing channel and finding ways to network with those that were experts. That curiosity for...

Deborah Choi - Former Head of Social Media at COACH and current Managing Director at BosquePlants.com - considers her marketing career as 'Untraditional'. She spent the early stages of her marketing career seeking opportunities to learn new things. Those new things included starting and selling her own business and, in that process, learning the nuances of how to market products using digital marketing. In one word - Deborah's marketing career has been rooted in a mindset of...

It's another Marketer Mailbag FAQ episode - but this one is focused on questions from Marketing Students. We're answering common marketing career questions from undergrad marketing students that we've heard from in our community, via email and in virtual/in person classrooms. Your response, outreach and submissions has been great to see! We want to share your questions - and our answers - with our entire audience. Listen for guidance and answers on how to choose a marketing career path,...

Does your marketing career path include a role in Sports? Over his marketing career, Tim Clark, envisioned working in sports at some point, but never knew how to find his way in. Through a focus on making connections, showing his value on a daily basis, and working harder than other candidates in networking, he was able to land a role at NASCAR. Tim then welcomed the opportunity to take on any and all responsibilities in his role, which helped him navigate his way through. few promotions....

Does your marketing career path include a role in Product Marketing? Over his marketing career, Tom Tate leveraged his curiosity for learning - coupled with his ability to manage chaos - to go from a project manager to a leader in the product marketing industry. Tom's role as a project manager within an agency caused him to get the 'marketing bug.' This led him to pursue roles within a few product companies, where he could contribute to the full cycle of rolling out go-to-market...

Is working for a startup part of your marketing career path? Over his marketing career, Dave Fink has embraced his interest in human motivations, and curiosity on how businesses work, to launch several startups. After a role in enterprise sales, Dave realized when advising several startup marketing leaders that there was a missed opportunity that would allow brands to programmatically scale targeted messages to their audiences..via direct mail...and his startup, Postie was born. Dave...

In your marketing career, have you ever had to be your own advocate? Over her marketing career, Jennifer Hitchens has welcomed challenges big and small. From her first role as an assistant to an agency creative director to her role as VP of Digital Experience, she has always embraced the ability to help. Help herself, help others and help establish some pretty big initiatives within some big companies. Jennifer joins The Marketing Careers Podcast to share some valuable tips and insights...

This "How To Talk About" episode continues our focus on marketing trends and predictions, for this year, and how they'll impact your career in business, marketing, & communications. In this episode, we're discussing the trend of how networking and learning has become much more ubiquitous and accessible as seemingly every brand has a community, and everyone is a coach. The barrier to entry of becoming a more connected marketer (both hard skills and soft skills) has become so low - that...

This "How To Talk About" episode continues our focus on marketing trends and predictions, for this year, and how they'll impact your career in business, marketing, & communications. In this episode, based on how the pandemic has forced companies to go 100% remote, we're discussing the upcoming phase of hybrid marketing teams, when half employees are remote and half are onsite, and how you can successfully prepare yourself by developing the necessary career management skills to...

This "How To Talk About" episode kicks off an annual mini-series on marketing trends and predictions and how they'll impact your career in business, marketing, & communications. In this episode related to the Great Resignation or Great Reshuffle, we're discussing the growing trend of "quitting in public" - i.e. publishing a post through social media about your resignation - and how you can successfully navigate conversations with peers, managers, and other professional connections about...

As a marketer, have you considered working for a brand or company in a regulated industry? Over his marketing career, Piers Dickinson has held several roles in the bio-tech and Pharma industries - learning a ton about how to build high-functioning teams and how to champion a brand internally within an organization. Piers joins The Marketing Careers Podcast to some valuable tips and insights on the marketing career moments that will help shape your journey - from the importance of a...

In this "How To Talk About" episode, we tackle one of the most popular topics with marketers today - your personal brand. More specifically, how you talk about your personal brand during your marketing interview. Jed and I discuss the top 3 topic pillars every marketer should be preparing for any upcoming interview, and how to speak to each. Plus, we included a few bonus topics on some key actions you can execute to be a coveted and memorable candidate for any marketing interview.

As a marketer, have you considered becoming specialized in a niche industry? In her marketing career, Rebecca Pollard has held several roles in the pet industry (Pet360, PetCo, GreatPet) from a merchandise buyer to CMO. She joins The Marketing Careers Podcast to give tons of tips and insights on the marketing career moments that will help shape your journey - from the importance of a Career Council, to the value of setting professional goals, to navigating from contributor to manager roles.

Every Q4 brings a lot of chaos for marketers. Typically, we are focusing on driving growth, sales and profits. Rarely, we focus on these 3 key Career areas that will let you finish strong and create opportunities for Q1 of next year.

What would you ask someone that has experience in every type of marketing channel, in every type of marketing job, at every level? That someone is Gerry McGoldrick. He joins The Marketing Careers Podcast to give tons of tips and insights on the marketing career moments that you've had, will have and want to have. Gerry provides tips on managing agency clients, pitching new clients, managing marketing teams, dealing with bad marketing managers, and how to definitely shine in a marketing...

In the past three months, we've seen some very consistent trends within marketing careers. These trends are based on 30-40 hours per week of conversations with marketers at every level. This episode will cover each trend, distill what is happening, and what actions marketers can take now.

Presentations and slide decks can be considered one of the "necessary evils" for every marketer. But they don't have to be. If you follow the advice of our guest, then presentations will be seen as underutilized opportunities. Every presentation is a story, and every slide is a scene. Listen to the journey of Shufflrr CEO, James Ontra -- and how he successfully navigated his marketing career by staying focused on solving for a better way of managing presentations. James shares how...

Ever wonder what a Marketing Operations role includes, and which skills are critical to success? Multi-tasking is a must, as well as another skill that our guest covers in this episode. Listen to the journey of Marketing Operations executive, Denise McNichol -- Director of Marketing Ops @ Rite Aid -- and how she successfully navigated her marketing career by having several 5+ year stints at some large corporations. Denise shares how she was able to maximize career moments like...

In an agency account marketing career role, what does it take to develop strong client relationships? By 'strong', we mean future-proof so that the clients become dependent on your knowledge, experience and advice. Listen to the journey of agency client partner pro Ian Rohin -- SVP, Client Business Partner @ UM Worldwide -- and how he found marketing career advancement by staying with the same agency for over 20 years, learned battle-tested tips on how to develop future-proof client...

We're answering common marketing career questions from marketers we've heard from in various communities, groups and via email. Your response, outreach and submissions has been great to see! We want to share your questions - and our answers - with our entire audience. Listen for guidance and answers on how to include marketing certifications on your resume, how to deal with ambiguous marketing roles, how to manage up when your manager seems to have lost interest in your development...and...

What does an independent contributor role look like in a Marketing Career Path? If you have not experienced an independent contributor role yet, you will most likely have the opportunity during your marketing career. Listen to the journey Jack Jokinen -- Senior Customer Success Manager @ Okta -- and how he leveraged his experiences at both startups and large organizations to master the independent contributor role.

What does a Marketing Career Path to being your own boss require? You don't need to be a 15-year marketing executive. Listen to the journey of Liz Willits -- Founder of LizWillits.com -- and how she transitioned her experience in technology and SaaS to be one of the premier content, email and copywriting consultants for businesses in this space.