Ian Rohin on How To Future-Proof Agency-Client Relationships
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Description
In an agency account marketing career role, what does it take to develop strong client relationships? By 'strong', we mean future-proof so that the clients become dependent on your knowledge, experience and advice. Listen to the journey of agency client partner pro Ian Rohin -- SVP, Client Business Partner @ UM Worldwide -- and how he found marketing career advancement by staying with the same agency for over 20 years, learned battle-tested tips on how to develop future-proof client relationships.
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