"Strategy is what you say 'no' to, not what you say 'yes' to." Liz Davis started her marketing career path as a brand manager with Proctor and Gamble (P&G), where she grew a passion for consumer brands, data and helping people. She is now CMO at lean startup Shimmy, where she is tapping into her experiences growing brands by making the customer the 'boss.' In this episode, Liz shares some great marketing career tips on.. + Knowing when it is time to leave your marketing job + How brand management is integrated with marketing + What skills are required to be a successful marketing consultant + Why the 'customer is boss' and how most brands miss that truth