This episode of The Marketing Careers Podcast welcomes Jodie Lail from GE Healthcare. Jodie shares her marketing career journey from a budding doctor to a leader in revenue marketing. Leveraging her unique background in biotechnology and microbiology, Jodie dives deep into the role of artificial intelligence (AI) in revolutionizing marketing strategies within the healthcare sector. She shares insightful examples of how AI has not only streamlined operations but also significantly boosted creative output and personalized marketing efforts. Jodie shares her specific tips for strategic use of AI in compliance-heavy environments, ensuring all creative outputs are rigorously vetted. Her discussion about forming a dedicated 'tiger team' within GE Healthcare to spearhead AI initiatives offers a blueprint for other leaders looking to harness AI's potential within their organizations. Her emphasis on the importance of A/B testing using AI tools, reflects her practical and innovative approach to marketing. Make sure to check the show notes for links to the various AI resources mentioned and ways to connect with Jodie.