What do tennis and email marketing have in common?  Email marketer and former D1 tennis player Jordana Klein has the answers: seasonality, tone, and knowing what your audience is looking for.  Then, we talk about email lists. What should you look for from your prospects? How did it work at the IMG Academy and USTA, where KPIs might be different from a typical ecom brand?  Plus, writing blogs is VERY different from writing emails. Your strategy for writing blog posts and social media should totally be different from writing emails, and it’s gotta flow even more.  If you’re a marketer looking to up your knowledge about automation and email strategy, you don’t want to miss this episode.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Jordana: LinkedIn: https://www.linkedin.com/in/jordana-klein/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com