If you’re thinking marketing is “one size fits all”...think again.  In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emails REALLY dead? Plus, you know those birthday freebies and holiday deals that pop up in your inbox? Pay attention to them—because they’re using a special personalization strategy you can replicate. Half-birthday burrito, anyone?  Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform. Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Ari: Twitter: https://x.com/arihappywick LinkedIn: https://www.linkedin.com/in/arimurray/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com