Are you ready to unlock the secrets of TikTok marketing that could propel your brand into the viral spotlight? Join Norm Farrar and Kevin King in this exciting episode of The Marketing Misfits as they delve into the dynamic world of marketing on TikTok, specifically tailored for big brands facing unique challenges. Drawing from their recent experiences at the Big Smoke cigar event in Las Vegas, where they networked and gathered insights while enjoying premium cigars, the hosts reveal how authenticity reigns supreme on TikTok compared to the polished content often found on Instagram. This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits TImestamps 00:00 Introduction and Greetings 01:08 Cigar Adventures in Las Vegas 04:34 Customer Service Strategies 07:37 Welcome Michelle Barnum Smith 10:02 Michelle's Background 35:51 Work from Home Wardrobe Woes 36:57 Gender Disparities in Business 39:06 The Evolution of Personal Branding 45:38 TikTok's Impact on Marketing 01:04:43 Getting Started with TikTok Shop As they dissect the struggles that large corporations encounter in adapting to TikTok's casual and spontaneous nature, they uncover the surprising success stories driven by individual creators who have harnessed the platform's potential. This episode features an inspiring interview with guest Michelle Barnum-Smith, a former corporate marketing professional turned TikTok Shop expert. Michelle shares her transformative journey and emphasizes the importance of personal branding in today’s fast-paced social media landscape. Listeners will gain invaluable business insights as the trio discusses how TikTok has emerged as a powerhouse for eCommerce, providing actionable marketing strategies that sellers can implement right away. The conversation is packed with viral marketing techniques and innovative approaches that empower entrepreneurs to embrace flexibility and creativity in their marketing efforts. Whether you’re a seasoned marketer or an aspiring entrepreneur, this episode of The Marketing Misfits is your gateway to understanding the evolving landscape of social media marketing. Discover how to leverage TikTok for entrepreneurial success and learn from stories of successful entrepreneurs who have navigated the challenges of solo entrepreneurship. With insights from marketing experts like Kevin King and Norm Farrar, you’ll be equipped with the tools you need for business growth strategies that resonate with conscious consumers. Don’t miss out on this opportunity to elevate your marketing game! Tune in to The Marketing Misfits and transform your approach to capturing the attention of your audience in a world where authenticity is key and traditional strategies may fall short. Join us for a journey filled with entrepreneurial success stories, career development in marketing, and the innovative insights that can turn your brand into a million-dollar success! Hosted by Ausha. See ausha.co/privacy-policy for more information.