Are you ready to unlock the secrets of TikTok marketing that could propel your brand into the viral spotlight? Join Norm Farrar and Kevin King in this exciting episode of The Marketing Misfits as they delve into the dynamic world of marketing on TikTok, specifically tailored for big brands facing unique challenges. Drawing from their recent experiences at the Big Smoke cigar event in Las Vegas, where they networked and gathered insights while enjoying premium cigars, the hosts reveal how...

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the importance of customer service and how going the extra mile can make all the difference in building brand loyalty. They share personal stories about exceptional (and not-so-exceptional) customer service experiences, from companies that go above and beyond to those that cut corners. The conversation covers how small gestures—like a bonus item or a fast response—can turn one-time buyers into repeat customers. Norm...

In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin Kane dive deep into the evolving landscape of consumerism and logistics with the insightful Mike Robinson. As the world shifts towards conscious consumerism, this episode sheds light on how sustainability and environmental responsibility are becoming paramount in the purchasing decisions of today’s consumers. The discussion opens with a compelling overview of the current retail environment, where consumers are not just...

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Barbara Drazga, also known as the "Deal Diva." Barbara shares her unconventional journey from e-commerce beginnings to building a unique subscription box business targeted at “sassy farm girls.” She reveals her hands-on approach to email marketing, treating each subscriber as a person rather than a number, and how she personalizes her strategies to keep customers engaged and coming back. Barbara dives into her...

In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engaging content that resonates with your audience and explains why understanding the identity of your...

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Vandana Puranik, a seasoned marketer and strategist who has built brands for some of the biggest companies in the world. Vandana shares her inspiring journey, from overcoming personal challenges like breast cancer to using creative problem-solving to help entrepreneurs and businesses thrive. She dives into her unique approach to brand building, emphasizing the importance of curiosity, strategic thinking, and surrounding...

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Elaine Pofeldt, author of The Million Dollar, One-Person Business. Elaine dives into the rise of million-dollar businesses run by solo entrepreneurs and explores how technology and AI are helping individuals scale up to six and seven figures without a team. They discuss what it really takes to be a successful entrepreneur, the challenges of growing a business without a traditional workforce, and how to balance...

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking down complex topics has helped brands create deeper connections with their audiences. They discuss everything from how to identify your brand’s core...

In this episode of Marketing Misfits, Norm Farrar and Kevin King share their cigar-filled stories of how building genuine relationships has led to unexpected business opportunities. They explore the power of informal networking over cigars, how to connect with like-minded entrepreneurs, and how these personal connections have turned into business partnerships. Join Norm and Kevin for a lighthearted but insightful conversation on the unconventional side of business networking.Timestamps 0:00...

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the real-world impact of AI on marketing and business operations. They share how tools like Plaud.AI are changing the way teams handle brainstorming sessions by capturing and organizing ideas effortlessly. Norm and Kevin also reveal how AI is being used to automate content creation, from generating newsletters in your own voice to turning raw transcripts into engaging blog posts and short-form videos. If you're curious...

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness. They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying customers. John and Zo share how they built a tech-driven solution to fight back, automating claims and even planning to incorporate AI.   They...

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ashley Armstrong, a powerhouse entrepreneur who has generated $57 million in sales. Ashley shares the secrets behind her success, including the importance of visualizing a growth engine and systemizing operations to achieve massive growth. She dives deep into the strategies she used to scale her businesses, the power of leveraging affiliate marketing, and how she harnesses her "success monster" mindset to overcome...

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to dominate search results. He also delves into the importance of adapting to new consumer behaviors and trends, including the rise of social search...

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into the psychology behind marketing, emphasizing the power of understanding human behavior, and how to effectively build trust with your audience....

Norm Farrar and Kevin King dive deep into the world of buidling your dream online community. Learn the importance of adding value, standing out and finding your perfect audience. Norm and Kevin reveal what makes their growing communities tick.   Timestamps 0:00 Intro 0:23 No Travel Plans 2:23 Networking 6:23 Alaska 9:17 Community Building 14:17 Finding Passionate People 28:48 Find Your Audience 32:20 Who Are You Selling To 35:05 Truck Driver Story 43:53 The Perfect Webinar 47:00 How to Stand...

Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer. In this episode, find out what not to do with your organic content, the future of TikTok, and how to get the best engagement on social media. Timestamps 0:00 Welcome to the Misfits 3:00 This Week’s...

Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology.   Learn more about Steve here - https://stevensimonson.com/   Timestamps 0:00 Marketing Rocket Ship 0:26 Norm and Kevin 2:24 Wedding...

Kevin King and Norm Farrar, AKA the Marketing Misfits, talk about their very real stories and experiences of branding and marketing over the last 35 years. In this episode, Norm and Kevin discuss the customer experience of opening your product, the perceived value of a product and how it can positively affect your margins, and standing out from your competition. Timestamps 0:00 Truth About Money 0:22 Norm and Kevin 0:50 Brands That Impress Beard Oil 11:11 The Sphere 14:52 Norm's USP Idea...

Join Kevin King, Norm Farrar, and special guest Mark De Grasse, former President of Digital Marketer, on this exciting episode of Marketing Misfits. In this episode, Mark shares his incredible digital marketing journey. Hear how his early love of content and passion for branding propelled him into the digital marketing world. Now, find out how he is adapting to this new world of AI using lessons from the past. Mark de Grasse is a quintessential Knowledge Entrepreneur, whose career epitomizes...

Join Kevin King and Norm Farrar and special guest Michael Lovitch on this exciting episode of Marketing Misfits. Find out how Michael was able to find his path as an entrepreneur by staying true to himself and his morals. Michael shares his stories of how being true to your character will inevitably lead to enemies. Michael Lovitch, MA is a former special education professional, over-educated grad student, and floundering tech sales guy who decided at the age of 34 to take the entrepreneurial...

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast with special guest, photographer, Mark Daughn. Mark shares his stories of how he entered the competitive photography industry by using unique and creative marketing strategies that allowed him to stand out in a crowded industry.  Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!  

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast, where they dive into the importance of knowing your audience, Norm and Kevin's door to door marketing days, and how to build excitement with your audience. Enjoy the many personal anecdotes and unique insights of today's episode of Marketing Misfits.   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!    

Join Norm Farrar and Kevin King in the first solo episode of The Marketing Misfits Podcast, where they dive into the story behind Norm's iconic beard, as well, the duo explores the global perception of English around the world and the many mistranslations they've encountered. Enjoy personal anecdotes and unique insights from today's episode of Marketing Misfits.

Norm Farrar and Kevin King are back with another misfit! The Marketing Misfits dive into understanding the difference between Me vs You marketing, the art of the cold call, and email marketing tips and strategies with special guest, Kat Parker Merritt. Kat is a lifetime entrepreneur, who started her first franchise when she was 7 years old.