Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology.   Learn more about Steve here - https://stevensimonson.com/   Timestamps 0:00 Marketing Rocket Ship 0:26 Norm and Kevin 2:24 Wedding Day Horrors 3:00 Introducing Steve 5:10 Entrepreneurs Don't Fit In 8:25 Steve's First Business 14:50 Back In The Day 17:03 Buying First Order 21:03 Diet Coke is A Life Saver 26:19 China Misconceptions 36:28 Chinese Marketing 46:50 Poorly Made in China 55:00 Innovation & Marketing 1:02:00 Talking AI   Check out collectivemindssociety.com for networking events with Norm and Kevin.   Follow @marketingmisfitspodcast on Instagram and YouTube for updates!   Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.   Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!