Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer. In this episode, find out what not to do with your organic content, the future of TikTok, and how to get the best engagement on social media. Timestamps 0:00 Welcome to the Misfits 3:00 This Week’s Guest 6:28 Lauren Petrullo 9:45 Who is Lauren Petrullo 12:50 Working at Disney 15:14 Outside of the Box 19:50 Drill Down on Localization 24:10 Facebook Group Hack 26:14 AI Language Prompting 29:10 Reddit Link Building 33:33 Is Meta Still Worth it? 43:00 The Future of TikTok 48:03 Don’t Do Boost Everything 49:58 Commenting on Ads 52:53 Best Engagement 57:58 YouTube Ad Tips 59:45 Lauren’s Misfit   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!