In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engaging content that resonates with your audience and explains why understanding the identity of your customers is more important than just promoting features and benefits. Tune in to hear Rachel's practical tips for driving social traffic, making your content go viral, and navigating the ever-changing world of online marketing.   This episode is brought to you by:   Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/   Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits   Timestamps 0:00 Intro 6:07 Skip the Banter 7:35 Building Giant Audiences 9:55 Being the Face 18:10 AI Faces 25:21 Virality Stars 35:50 Rachel's Growth 44:20 Action Steps for Growth 54:04 Geo Location 1:01:35 Profile and Business Pages   Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.   Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.   From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family! Hosted by Ausha. See ausha.co/privacy-policy for more information.