Every marketing book tells you to get closer to your customer. And honestly, we don't really need to be told that! But it's not always so easy to do that as part of your day-to-day - particularly if "customer research" means in-person focus groups or Voice of the Customer projects. Fortunately, getting customer insights is now much easier, with online platforms making it accessible to businesses with limited resources. And on this episode, I'm talking to Justin Chen, co-founder of one such platform, called PickFu. We discuss the types of questions online customer insights can be helpful with. We talk about combining this approach with A/B testing. And, of course, we look at how AI may change the landscape. Key Takeaways: Consumer research can be used for small decisions, like taglines or product photosSave your actual customer feedback for elements that are critical to the user experience Smaller B2B companies can now level the playing field by tapping into the quick-feedback dataA/B Testing can be problematic with low-traffic businesses. Supplementing with consumer insights can reduce the risk; and provide written feedbackNotes: Justin mentioned two podcasts that he listens to: Lenny's Podcast about product management Hidden Brain about human behavior