To kick off Season Two, Steve talks about marketing topics that have been top of mind since the last episode. He talks about the current state of the LinkedIn algorithm, (not great, but better than the alternative!); the need to productize your offering, whether it’s an actual product or a service; and the importance of positioning and defining your niche. Steve also introduces his Marketing Mentor program, working with small businesses and their marketing “team of one” to build in-house capabilities and keep projects moving. Finally, he previews the line up for Season Two of The Marketing Mix.   Links: “The End of Social Media” – The Economist The Marketing Mentor Program - More details   Timestamp      Summary 00:01:30           What’s wrong with the LinkedIn algorithm 00:04:45           Some steps to improve the quality of your LI feed 00:07:25           The Marketing Mentor Program 00:08:50           Positioning, and finding your niche 00:13:15           What’s coming up on The Marketing Mix