I’m talking with Chris Delany, the CEO of Semgeeks, about how the world of B2B digital marketing is changing. We look at the transition from basic SEO tactics and website design, to a full-bore strategy focused on creating a community across multiple channels.Chris explains how he’s shifted to a more integrated, multi-touch approach that focuses on a complex customer journey instead of the more traditional sales funnel. This reflects a broader change towards building a community, that keeps p...