David Cost, the Vice President of Digital and eCommerce at Rainbow Apparel Co, adds his page to the Marketing Playbook. Hear why it takes time to build a great team, why replatforming is not for the faint of heart, how to give your customers a consistent experience, the 3 long stints of David’s...

Josh Golden, the Chief Marketing Officer of Quad, adds his page to the Marketing Playbook. Hear how to find great talent, tell an engaging story, be transformative, make the jump from the agency world to the brand-side, and what Josh learned from his father’s time leading marketing for Crayola....

Alex Faherty, the Co-Founder & Chief Executive Officer of Faherty, adds his page to the Marketing Playbook. Hear why you should speak to fellow entrepreneurs who have been there before, how to admit when something’s not working and try something else, how to find a way to stand out, the...