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Mark Friedman
The Marketing Playbook with Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library -...
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Ratings & Reviews
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5.0 stars from 66 ratings
“Mark’s expertise and engaging interview style bring practical advice to life, with actionable tips to drive success in varying industries and walks of life, making it applicable to any situation, strategy, and challenge a business or person may be facing. As a marketing and ecommerce leader this...”Read full review »
Thomas De Stio via Apple Podcasts ·
United States of America ·
03/05/24
Ken Pilot
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“Always enjoyable and great content!”
pilotfamilyy via Apple Podcasts ·
United States of America ·
09/25/23
Great interview!
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“The Marketing Playbook has given me so many great insights about business and marketing. The Gary Vee interview was particularly interesting to me because of Gary’s connections to New Jersey and baseball cards! Way to go Mark!”
MojoFan1 via Apple Podcasts ·
United States of America ·
09/23/23
Recent Episodes
David Cost, the Vice President of Digital and eCommerce at Rainbow Apparel Co, adds his page to the Marketing Playbook. Hear why it takes time to build a great team, why replatforming is not for the faint of heart, how to give your customers a consistent experience, the 3 long stints of David’s...
Published 11/21/24
Published 11/21/24
Josh Golden, the Chief Marketing Officer of Quad, adds his page to the Marketing Playbook. Hear how to find great talent, tell an engaging story, be transformative, make the jump from the agency world to the brand-side, and what Josh learned from his father’s time leading marketing for Crayola....
Published 11/06/24
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