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Pranav Piyush
The Marketing Scientists
Interviews with practitioners, academics, and technologists who are working at the intersection of marketing and science. We cover topics like measurement, experimentation, behavioral science, brand performance, and more. Fewer opinions, more facts. Sponsored by Paramark.com.
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Recent Episodes
Published 09/06/24
Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs.- Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or...
Published 09/06/24
Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: - The art of storytelling and persuasive communication. - How Ashley thinks about measuring the impact of her Lifecycle team's work- How...
Published 08/30/24
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