In episode 2 of The Marketing Witch Podcast Series, How They Built It, I chat with DJ Murakami about how he became a personal trainer and (whether he likes this term or not), fitness influencer.  On the marketing side of things, we’re talking about how he got his clients when he first started out, how he gets them now, his unconventional training methods, and way more. And just for fun, we discuss his Vasectomy, our suspicions that the algorithm prioritizes amphetamines, getting roofied at a marketing seminar, and way more. Resources: Follow DJ on Instagram @strongamps - visit danielmurakami.com to check out his courses like the Predator Protocol, Torque Stick: The User Manual, Chi Torque, and get information about training with him online. Follow me on Instagram @the.marketingwitch Kassidy @kassidyycrawford - Visit themarketingwitch.com for my blog, podcast updates, and more. Head to practicalmagic.themarketingwitch.com to apply for my 3-month coaching program, Practical Magic. More resources from the show: Mailchimp.com - The best platform for getting started with email marketing Kartra.com - an all-in-one digital marketing system for people who want to build an online business.