Hey guys, Welcome to the coven. This is part two from my interview with Ryan Orrico. If you haven’t listened to part one, go back and do that. We tell the whole story of how we met, how we started dating, the companies we built together - and ultimately, how it all ended and resulted in me having my own consulting company - The marketing Witch.In part two, we’re talking about everything that happened after the breakup. So you’ll hear Ryan talk about all the realizations he’s ha...

Hey guys, Welcome to the Coven! I've seen your comments, emails and DMs over the years (even if I haven’t responded to them, or casually brushed the question off). I know you’re curious about why I left Unusually Focused, and… Ryan.I left a lot of unanswered questions when I started The Marketing Witch and made my vague, “farewell” post two years ago.Ryan and I address it all in this two-part episode.If you’re new here, welcome to the shit show.If you’ve been following me long enoug...

This week I’m interviewing Jules Mitchell, author of Yoga Biomechanics: Stretching Redefined.The timing of this is ironic - because I’m packing my bags as we speak to head Vegas to work with Jules!On the business & marketing side of things, we’re talking about what it actually takes to write a book, how her upbringing turned her into a shark of a business woman, and how to run an online teacher training program that sells out every time.And just for fun, we’re discussing how she got her b...

It’s an episode about building a micro-salon! In this episode I bring you to the hair salon while I talk to Savanna Roth about opening Seraphim Salon in Tucson Arizona.  On the business side of things, we’re talking about red flags with potential clients, the difficulties of finding the right person for your team, and what it’s like going straight from school to business ownership.  And she dyes my hair while we talk about what not to do while getting your hair done, getting in trouble for...

It’s an episode about what it takes to build an online training business from scratch. I’m so stoked to be interviewing Meghan Gould this week. She’s on a mission to help 10k women run their first Ultra via her podcast, 1:1 coaching, and her online training program, She Runs Ultras. On the business and marketing side of things, we’re talking about how niching down was the best thing she’s done for her business. How a basic digital marketing funnel works. Advice for starting an online...

In episode 2 of The Marketing Witch Podcast Series, How They Built It, I chat with DJ Murakami about how he became a personal trainer and (whether he likes this term or not), fitness influencer.  On the marketing side of things, we’re talking about how he got his clients when he first started out, how he gets them now, his unconventional training methods, and way more. And just for fun, we discuss his Vasectomy, our suspicions that the algorithm prioritizes amphetamines, getting roofied at a...

It’s an episode about going from being a traveling yoga teacher to the CEO of a skincare company. I’m so excited to be joined by Rae Indigo, founder of Formula Flawless, to break down what it’s like to pivot to a totally different career (again and again and again). On the marketing side of things, we’re discussing how to make money as a yoga teacher, difficulties that come when starting a large scale company (like Formula Flawless), and what it’s like to audition for Shark Tank. And just for...