It’s an episode about what it takes to build an online training business from scratch. I’m so stoked to be interviewing Meghan Gould this week. She’s on a mission to help 10k women run their first Ultra via her podcast, 1:1 coaching, and her online training program, She Runs Ultras. On the business and marketing side of things, we’re talking about how niching down was the best thing she’s done for her business. How a basic digital marketing funnel works. Advice for starting an online business. Tips for starting a successful podcast, and why you need an email list.  And just for fun, we discuss our struggles with podcasting, the challenges that came up for Meghan along the way, Meghan’s experience with Practical Magic vs. other marketing consulting groups - and, you get to hear my meltdown when it starts loudly hailing mid-interview. Follow Meghan on Instagram at @sherunsultras - Learn more at meghan-gould.com Follow me on Instagram @the.marketingwitch Kassidy @kassidyycrawford - Visit themarketingwitch.com for my blog, podcast updates, and more. Head to practicalmagic.themarketingwitch.com to apply for my 3-month coaching program, Practical Magic. Resources from the show: The Content Formula