In this week's episode of the Massive Agent Podcast, host Dustin Brohm discusses why the way most real estate agents talk about interest rates can actually HURT your business. He emphasizes the importance of providing context and education to clients, rather than solely focusing on interest rates being down. By acting as an advisor and guiding clients through the home buying process, agents will build trust and gain long-term relationships. ➡️ Takeaways: • Avoid making the conversation solely about interest rates, as it can lead clients to only seek your services when rates are low. • Provide context and education to clients about the implications of interest rates on their home buying decisions. • Act as an advisor rather than a salesperson, offering guidance and insight to clients. • Emphasize the value you provide beyond interest rates, such as your expertise, service, and support. *********************** RESOURCES : Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription. LEAVE A REVIEW on APPLE PODCASTS...