Unlock the secrets to running successful ad campaigns with this three-day testing protocol that promises to save you time, energy, and money. In this episode, we'll chat about the steps to take in order to to optimize your ads within 72 hours!Get started optimizing right away!__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → [email protected] the Facebook community → https://www.facebook.com/groups/marketscalegrow

Ever feel like you're racing against the clock, only to find yourself scrambling at the last minute? Hi it's me! 🙋‍♀️Come along with me as I learn how cultivating a sense of urgency in my life and business. Today, I'm sharing some tips that I'm personally using to become better at this important skill!__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → [email protected] the Facebook community → https://www.facebook.com/groups/market...

Unlock the secrets to identifying and overcoming campaign fatigue to ensure your advertising efforts hit the mark every time! Have you ever wondered why your ad performance dwindles despite a perfect start? Tune in as I help you navigate maintaining a healthy ad that your audience is excited to see!In this episode of Market, Scale, Grow as we chat about...✨ Understanding campaign fatigue and how to identify it✨ Managing Frequency and the impact of audience size✨ Three recommendations to...

Can a tripwire truly revolutionize your marketing strategy, or is it just an unnecessary complication for beginners? Join me as I navigate the intricacies of running ads to lead magnets and the debated necessity of incorporating a tripwire. In this episode of Market, Scale, Grow as we chat about...✨ the necessity of tripwires (or are they really necessary?)✨ the value of tripwires✨ the importance of lead generation in a marketing strategy✨ strategically planning for growth and scal...

Unlock the secrets to amplifying your brand's voice and reaching an expansive audience with our latest episode. We'll guide you through the essential strategies of diversifying your marketing approach, mastering platforms like podcasts, blogs, social media, and email to ensure you're not just heard but remembered. Learn the art of repurposing content efficiently, managing tasks based on impact, and gracefully balancing your marketing goals, especially when flying solo. Whether you're a fan of...

Let's transform your understanding of Facebook's tracking tools including pixels and Meta’s Conversion API! These tools often feel very complicated and even unnecessary. But I want you to know they can be very powerful and make a huge difference in your marketing... Even if paid ads aren't your current focus!In this episode of Market Scale Grow, we'll cover...✨ exactly what the pixel is and why it isn't really that scary✨ why the pixel is important✨ a little bit about the Conversi...

Ever wondered if you're wasting your time and money on Facebook ads? Learn how to make smart choices in creating your marketing plan. Do you even need to be running ads?In this episode of Market Scale Grow, we'll cover...✨ the absolute basics to cover before even considering ads✨ 3 things to have in place to ensure success beyond your ads✨ the exact types of ads I recommend you run__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → support@je...

Could your landing page be sabotaging your conversion rates? This episode of Market Scale Grow uncovers the five most common mistakes that can impact your efforts and leave your conversion rate suffering! From hidden buttons to too many choices, there are suggestions anyone can implement to unlock the full potential of their landing page!In this episode of Market Scale Grow, we'll cover...✨ the difference between long and short landing pages✨ 5 mistakes that have a huge impact on landin...

Walk through the steps I took with a client to turn a floundering Facebook ad campaign into a success! In this episode of Market Scale Grow, we'll cover...✨ a simple yet critical mistake we made✨ the power of a testing protocol that helps you identify issues✨ the order we troubleshooted through the different issues__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → [email protected] the Facebook community → https://www.facebook.com/groups...

Consistency is the backbone of a successful marketing strategy. Learn how to master both macro and micro consistency to elevate your brand’s presence and engagement. In this episode, I share...✨ essential insights on maintaining a reliable marketing plan✨ the importance of quality over frequency✨ the components of macro consistency and micro consistencyUnderstand what consistency looks like for different aspects of your marketing plan, whether through community building, emai...

Can a simple, low-cost offer transform your marketing strategy? Discover the potential of tripwires in this Saturday strategy session, where I break down this powerful tool that can help offset ad expenses and grow your email list. In this episode, we'll cover...✨ the essentials of tripwire pricing✨ the inclusion of bumps and one-time offers✨ how this technique compares to self-liquidating offers (SLOs). Whether you're a seasoned marketer or just getting started, ...

Discover my favourite brainstorming exercise that sets the stage for an effective marketing strategy. In this episode, I will help equip you with an innovative set of tools to elevate your marketing efforts and give you simple, actionable steps to improve your marketing strategy over the next 3-6 months.__________________Find me on Instagram → https://www.instagram.com/heyitsjenzaia/Email Me → [email protected] the Facebook community → https://www.facebook.com/groups/marketscal...

What if you could keep your long-form content fresh and engaging without feeling overwhelmed? Tune in to this episode of Market Scale Grow as I return after a six-week hiatus with actionable strategies for consistently producing valuable long-form content. Learn my methods for generating ideas from various sources and discover how to balance providing quality information that is also clear and actionable.In this episode, we cover:✨ Content Creation Process [01:36]✨ En...

With longer buying cycles and lower trust levels, turning leads into customers has never been more challenging. In this episode, we’ll discuss managing your expectations by understanding key metrics like audience size, growth rate, and engagement levels. Learn how patience and effective audience nurturing can lead to increased sales, and discover the importance of setting realistic goals based on industry standards.In this episode, we cover:✨ Understanding the Shift in Buying Cycles &nb...

Ready to master the art of scaling your ads quickly and effectively during a launch? This episode shares action steps for both vertical and horizontal scaling to ensure you're able to increase your budget and maintain the success you began with! We'll also dive into additional tips to ensure your budget goes as far as possible... plus a MUST do tip in the event your launch ads underperfom from day one.Don't miss out on this Saturday Strategy Session!In this episode, we cover:✨ Setting U...

Balancing work and family life during summertime can feel like a high-wire act without a safety net. In this episode, I share my personal experiences and strategies for maintaining marketing momentum amidst summer breaks and maternity leaves. You'll hear firsthand how I've navigated the challenges of pausing initiatives like podcasts, yet found ways to keep the business pipeline flowing. If you've ever wondered how to manage your marketing efforts without losing traction during busy seasons, ...

Unlock the cascade of success with our 'Waterfall Strategy'! This week, I unravel the strategic sequence of lead generation ads, visibility ads, and sales/retargeting ads that will revolutionize how you grow your business. Join me as we navigate through the complexities of advertising, prioritizing budget allocation, and understanding why the order of ad types is pivotal for sustainable growth. Whether you're running a course business or a membership model, you'll learn why an emphasis on lea...

Struggling to keep up with the performance of your online campaigns? Fear not, as we dive into the rhythms of daily and weekly tracking that keep your finger on the pulse of your marketing efforts. We'll explore evaluating cost per result, unveiling the true story behind your click-through rates, and interpreting cost per thousand impressions (CPM) without breaking a sweat. Learn how to spot ad fatigue before it ravages your returns and make adjustments that resonate with your audience. Our t...

Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collabora...

Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on,...

Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treas...

Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.In this ep...

Have you hever had a lead generation campaign NOT get the results you were hoping for? This week, we're dissecting a struggling lead generation campaign I ran recently.  In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around. From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates. I'm hoping that...

Are you ready to hand off your ads management but don't want to make a bad hire?  Ads are hard enough without having to wonder if the expert you hired is doing a good job. In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager.  I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but...