Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a...

Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences. In this...

Have you hever had a lead generation campaign NOT get the results you were hoping for? This week, we're dissecting a struggling lead generation campaign I ran recently.  In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around. From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates. I'm hoping that...

Are you ready to hand off your ads management but don't want to make a bad hire?  Ads are hard enough without having to wonder if the expert you hired is doing a good job. In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager.  I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but...

Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn...

Ever struggled with growing an audience that doesn't just scroll past your content? This week, we're talking about my top three strategies for growing your audience.  Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience.  We'll talk about examples of each, their pros/cons  and exactly how I see them fitting into a marketing plan. In this episode, we cover: ✨ Building an Audience Organically  [5:45] ✨ Borrowing an...

Ever felt the urge to unplug and rediscover life beyond the screen? We're peeling back the digital curtain to reveal how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "Wi-Fi free Wednesdays" to influencers carving out phone-free sanctuaries, the episode uncovers a cultural shift towards intentional digital consumption. I get candid about my own family's tech boundaries and the ripple effect this is having on online business models. For...

Ever feel like you're just going through the motions with your content creation? You're not alone. This week, we're tackling that all-too-familiar feeling of spinning your wheels and sounding like a broken record. Through candid discussions and actionable advice, we'll explore how to shake off the creative cobwebs and realign your content to resonate with your audience. Strap in as we dissect the perks of podcasting over other long-form content and share the secret sauce to keeping things...

In honour of my ninth birthday, I recorded a bonus episode answering all the questions I get about being a Leapling! I hope you enjoy. 🐸🐸🐸 __________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → [email protected] Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

__________________ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → [email protected] Join the Facebook community → https://www.facebook.com/groups/marketscalegrow

Are you a Taylor Swift fan?   I am!! 1989 (Taylor's Version) is currently playing in the background and I've been trying for like 6 months to convince my hubs to go to her Era's Tour with me when it comes to Toronto in November.    As an OG Swiftie, watching Taylor last year was magical!  So, in honour of my birthday next week (bonus episode coming for you on the ACTUAL day!), this episode has 4 marketing lessons I've taken from watching Taylor's success. In this episode, we'll be...

In this week's Saturday Strategy Session, we’re discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. In this 4 part series, we'll be covering: - What a summit is and why you might want to host one? (Ep. 155) - 5 ways to promote your summit (Ep. 156) - How to monetize your summit (Ep. 157) - My predictions for summit trends in 2024 (Ep. 158) In...

In this week's Saturday Strategy Session, we’re discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. In this 4 part series, we'll be covering: - What a summit is and why you might want to host one? (Ep. 155) - 5 ways to promote your summit (Ep. 156) - How to monetize your summit (Today!) - My predictions for summit trends in 2024 In this episode:...

In this week's Saturday Strategy Session, we’re discussing Virtual Summits, again!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it. In this 4 part series, we'll be covering: - what a summit is and why you might want to host one - 5 ways to promote your summit - how to monetize your summit - my predictions for summit trends in 2024 In this episode: To make the most of a...

In this week's Saturday Strategy Session, we’re discussing Virtual Summits!  Whether you're gearing up for a virtual summit or you just want to learn more about them, this series will give you tons of information to help you make the most of it.  In this 4 part series, we'll be covering: - what a summit is and why you might want to host one - 5 ways to promote your summit - how to monetize your summit - my predictions for summit trends in 2024 The key to a successful virtual event lies in...

In this Saturday Strategy Session, we talk about the 4 Golden Rules to Marketing for 2024. I love these rules because they apply to both organic and paid marketing. They apply to your email marketing and long-form content marketing and your community building. They apply to all platforms. They are truly versatile and meaningful rules that will impact your marketing going forward! Key Takeaways: Know your customerBuild authentic, genuine relationshipsProvide Value - before, during, and...

Welcome to part two of this mini-series, The Highs & Lows of 2023! This episode actually focuses on where we're going in 2024 because what good is dwelling on the past if it doesn't inform us about the future? In this short and sweet episode, I share some big changes happening personally and how I'll be attempting to be more intentional in my business in 2024. Key Takeaways: Personal life predictions - end of mat leave, my youngest is off to school and me-oh-my those grocery...

In this surprise bonus episode, you'll hear all about the highs and lows of my year, both personally and within the business. I hope you have a wonderful start to 2024!  xx Jenzaia

Welcome to part three of the three-part series, 2024 Guide to Facebook Ads! Are you planning a live virtual event? This episode covers everything you need to know about using Facebook ads for launching. Learn the three phases of a launch (warm-up phase, registration phase, and sales phase), and how each phase plays a vital role in building anticipation, generating registrations, and driving sales.  Also get insights on using the appropriate Facebook ads in each phase, and tips for using...

Welcome to part two of the three-part series, 2024 Guide to Facebook Ads! Did you know that repurposing content is a powerful way to increase your content output without increasing your effort? This episode breaks down the concept of repurposing and how it can help you reach more people and increase engagement. Learn how and why you should use Facebook ads to support your repurposed content, the two types of content ads to run, and the importance of choosing high-performing pillar content...

Welcome to part one of the three-part series, 2024 Guide to Facebook Ads! Learn the importance of consistent lead generation and why growing an email list is a valuable asset for any online business owner. Get a breakdown of the two main options for running Facebook ads: driving traffic to a landing page or using instant forms on the platform. Compare the pros and cons of each method, highlighting the differences in cost, conversion rates, and lead quality. Also learn alternative methods for...

Hot Take alert! Learn why sales retargeting ads should be the last (not first!) step in your marketing strategy. Hear the tea on a viral ad that claimed massive success with minimal investment, and learn the truth behind the numbers. This episode uncovers the key elements required for a successful sales retargeting campaign and the importance of creating a larger ecosystem for your business. Get valuable insights on lead generation, consistent email and content marketing, and building...

Lead generation is a crucial aspect of any business, especially for course creators and coaches who rely on a one-to-many model. However, many course creators and coaches make common mistakes that hinder their lead generation efforts. From not utilizing their thank you page to not paying attention to data, this week’s Saturday Strategy Session covers the top five lead generation mistakes and how to avoid them. Being aware of these mistakes and implementing effective lead generation strategies...

Black Friday is just around the corner! Are you prepared? In the previous episodes of the Black Friday Series, we discussed key strategies to focus on when you’re several weeks out from a big event. Now, with just two weeks left until Black Friday, we’re diving into the final three strategies. Learn all about creating a waitlist to generate excitement and anticipation, the importance of evaluating your list building strategy, and the two specific ads you should be running to increase traffic...