This week’s Saturday Strategy Session focuses on the number one ad that everybody should be running…lead generation ads! In a digital climate where organic growth can be challenging, it’s so important to utilize paid ads to consistently build your email list and grow your business.  Without a lead generation strategy in place, your business may suffer in the long run. People will unsubscribe, unfollow, and stop consuming your content. To avoid stagnation or decline, it’s imperative to replace these lost leads with new ones. Tune in to learn more about lead generation ads and how they can ensure a steady flow of leads to your business, even when you're not actively posting or creating new content! Key Takeaways: Growing your email list is key for business sustainability {01:35}Lead generation ads help bring new people into your business {05:05}Reverse engineering your content strategy {06:50}Examples of freebies: downloads, trainings, consultations, audits {10:00}Running evergreen lead generation ads for consistent growth {11:40}The benefits of lead generation ads for steady business growth {13:35} Links and Resources: FREE audience audit call → marketscalegrow.com/audienceaudit Dream List Essentials Facebook Ads Course → http://marketscalegrow.com/dlewaitlist Free download → Facebook Ad Targeting Groups ___ Find me on Instagram → https://www.instagram.com/heyitsjenzaia/ Email Me → [email protected]  Join the Facebook community → https://www.facebook.com/groups/marketscalegrow